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RUNAGROUND

 
 

A Tribe of Noise Spotlight Interview with a rising star.

 

On RUNAGROUND’s website you will find:

RUNAGROUND (born Andrew Kirk, in High Point, NC) is an American electropop, artist, producer, and singer-songwriter.

RUNAGROUND became popular on YouTube in 2012 with his self-produced music video covers of chart topping songs such as "Wake Me Up" – Avicii, "La La La" – Sam Smith / Naughty Boy, and many others, which generated over 40 million views. RUNAGROUND has accumulated a combined subscriber fan base of over 800 thousand dedicated listeners across YouTube and Google Plus alone, which have resulted in more than 100 million combined plays online, and over 100 thousand units sold independently.

But how did RUNAGROUND adapt to the industry, what has been his biggest surprise along the way and what advice would he give his past self?

 

Featured Songs

 
 
 

KEEP READING…

… and check out some of RUNAGROUND’s covers at the bottom

 
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Can you describe your music in three words?

Anthemic, Dynamic, Pop

 

How have you adapted musically?

I was forced to learn how to play everything on my records, produce, mix, and master it all myself.  Putting in the 10,000 hours to reach that place allows me to create artwork that is commercially competitive without having to ask permission from an A&R or label representative ever again, if I choose not to do so.  That is empowering in itself, and while there is a time and place for a radio team/label/marketing effort, sometimes it feels the best to put something out without asking anyone for license to do so.

 
 
 
 
 

Is there any other aspect of the music industry you’d like to dabble in?

I very much hope to continue down the path of music for film and television, whether it be syncs and work towards that end, or productions geared specifically for scoring and cues in film.

 

What has surprised you most about the music industry?

That hard work, time, and pressure is really the key to any results you are looking for.  Talent is something you can be born with, and even nurture or grow, but work and consistency will win the day every single time, in my opinion.

 
 
 
 

What are you most proud of right now?

I had an original US #1 radio airplay in October 2017 which reached #4 on the billboard dance airplay chart as well.  The song was "Chase You Down" and jumped over the Chainsmokers and Halsey that week to claim the #1 spot. 

I also was commissioned to write and perform an original song for the Dalai Lama's 80th birthday and world compassion summit, where I performed for him and 20k of his supporters with many celebrities appearing in the music video and at the event.  The song was called "We Are One." 

I appeared and costarred on the AXS TV show Breaking Band with mentor and collaborator MOBY, whom I performed with on the show.

I Reached 100 million plays online, 230k YouTube subscribers, and produced music & videos for some of the top independent talent on YouTube including Madilyn Bailey.

 

What is one thing you’d like to change about the music industry?

A majority of artist royalties and recording deals need to still be overhauled and brought into the 21st century, with more transparency, and collaborative efforts that allow business and artist sides to win together. 

 

If you could go back to before you started out and tell yourself one thing, what would it be?

You're right to think you can out work all the "no's", near misses, and doubts.  Putting in the work propels you exactly to the destination you've set out for.

 
 
 

Any last words?

Thanks to Tribe of Noise for what they do in supporting the work of artists and delivering music to places it otherwise might not reach! 

 
 

Like to learn more about RUNAGROUND?

Check RUNAGROUND’s online presence!